[{"id":190896701579,"handle":"certified-island-beef","title":"Certified Island Beef","updated_at":"2021-03-02T17:20:22-04:00","body_html":"\u003ch3 data-mce-fragment=\"1\"\u003eHealthy. Happy. Humane.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/h3\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAAA or better\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLocally raised on small family farms in PEI\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHumane handling\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHighest quality grass and fodder, potato and selected feeds\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNo synthetic hormones\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSold fresh (except ground beef)\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2021-01-12T18:04:07-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"ABeef"}],"published_scope":"web","image":{"created_at":"2021-01-12T18:04:06-04:00","alt":null,"width":175,"height":180,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0366\/4743\/6427\/collections\/CIB-180_6a31e8df-b16e-443f-8edf-69f058c22100.png?v=1610489046"}},{"id":184749293707,"handle":"fresh","title":"Fresh","updated_at":"2021-03-02T17:20:22-04:00","body_html":"","published_at":"2020-05-06T14:29:33-03:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Fresh"},{"column":"type","relation":"not_equals","condition":"Grocery"}],"published_scope":"global"},{"id":189886595211,"handle":"fresh-1","title":"Fresh","updated_at":"2021-03-02T17:20:22-04:00","body_html":"All Fresh, Never Frozen!","published_at":"2020-10-15T12:35:18-03:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Fresh"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":178859180171,"handle":"meat","title":"Meat","updated_at":"2021-03-02T22:55:41-04:00","body_html":"","published_at":"2020-03-27T09:46:16-03:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Meat"}],"published_scope":"global","image":{"created_at":"2020-03-31T11:52:20-03:00","alt":null,"width":1200,"height":1039,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0366\/4743\/6427\/collections\/Striploin-Steak-Beef.jpg?v=1585666342"}}]
The second most tender cut after the tenderloin but at half the price! Additionally, it's got more flavour! Usually flavour is a trade off for tenderness because the more work a muscle does, the more flavourful it is but the tougher is and vice versa. The flat iron is a special case since it comes from a part of the cow that does a lot ofwork but that particular muscle does not, so it gets the flavour benefit of the additional blood flow of the hard working area but it remains very tender.
