If you like the outside part of rotisserie chicken, this is that! This seasoning goes great with more than just Chicken. It is perfect with pork too. The molasses in the brown sugar brings a out the smokey qualities of the paprika. So versatile, it works well tossed with oil for root vegetables too. If you mix 1/2 tsp with melted butter as a popcorn topping, your day will get better!